Scale

The objective is to develop a community platform named "Scale" specifically tailored to meet the needs of content creators, particularly those in tier 2 and tier 3 cities. The platform's primary goal is to alleviate challenges faced by creators by providing alternative revenue streams. It achieves this by fostering a loyal community where audiences can engage with creators, purchase merchandise, and access exclusive benefits through a "Power User" subscription model. Through "Scale," content creators gain the opportunity to diversify their income sources while fostering deeper connections with their audience, ultimately empowering them to thrive in the digital landscape.